At the last Ideal Home Show I visited in Olympia, London, there was a cosmetics stall named “Kedem” which looked very inviting and somewhat interesting, albeit their price tags being terribly rather expensive.
Interesting because one could not determine where the name or company originated. I knew it had to be the Middle East somewhere because of how familiar the name sounded. I decided to hold off from being further tempted until I got back home to find out more from their website online, exactly who and where they actually came from.
On their website, they mention Cleopatra and all the benefits from the Dead Sea and so on. Being part Italian and Egyptian myself, I was half expecting them to be proud of where they originated from besides ‘Salford’ but this particular information was nowhere to be found. I started to wonder just what they were trying to hide… why were they not disclosing where they actually come from or where they got their source from?
I then remembered I had been given a tiny sachet sample so searched for this amongst all the other samples I had been given. I had a hunch that the information I was seeking would be on the sample itself. Lo and behold, it all finally made sense.
Why? Because they are “Made in Israel”.
~ SJ (Sara Jae)